Why You Need To Know About Nike’s New Foam Technology 25.1.2018
The sportswear label has unveiled a brand-new trainer sole formula that promises to improve athletes’ performance with 13% greater energy return than the brand’s previous Nike Lunar sole.
Bret Schoolmaster, senior director at Nike Running Footwear explains the sportswear label’s motivation behind its creation, “Our design process really does start with athletes. Any good design needs a clear problem to solve. For this particular case, it was really about making sure we are putting everything we possibly could into a foam. Our athletes gave us a pretty clear but difficult brief to hit, which was, ‘how do you remove any possible sacrifice from performance.
Nike React combines formerly mutually exclusive qualities of softness, responsiveness and durability, while remaining lightweight.
Teasing the product on Instagram, the prototype picture shows a foot mold placed on top of foam, a pillow and springs with the following caption: “The inspiration for a running innovation that feels like this (without actually looking like this